The New Rules Of Marketing & Pr

"In the latest edition of this ... guide to the future of marketing, you'll get a step-by-step action plan for leveragin... (more)

"In the latest edition of this ... guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time{u2014}at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether" --Amazon.com. (less)