The Four Rs Of Decision Making

Scientists don't anticipate developing one unified theory to model decision making; human beings are just too complex. B... (more)

Scientists don't anticipate developing one unified theory to model decision making; human beings are just too complex. But you can improve your own decision making - as well as your ability to understand and influence the decisions of others - with these powerful empirical generalizations: reference points, reasons, resources, and replacement. (less)