Systemic Tools To Generate New Ideas

Attribute listing, which makes small variations to an idea. Morphological matrix, which combines two attributes to creat... (more)

Attribute listing, which makes small variations to an idea. Morphological matrix, which combines two attributes to create new outcomes. SCAMPER, a mnemonic for idea-spurring questions (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Rearrange). Put these fascinating idea-generation tools to work in a series of fun, real-world exercises. (less)