Reason-based Choice

Even when manufacturing the seemingly simplest of decisions, our control panel can steer us in the wrong direction. Lear... (more)

Even when manufacturing the seemingly simplest of decisions, our control panel can steer us in the wrong direction. Learn why our cognitive machinery often over-weights attributes, considers information that really has no bearing on the decision at hand, and sometimes makes short-term evaluations that won't serve us well later. (less)