Product Management Building A Product Strategy

Behind every successful product there is a clear strategic vision that takes both market and customer needs into account... (more)

Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Product leaders are the guardians of a company's strategy. While many people and teams can contribute to developing a strategy, product leaders need to articulate it and ensure that it's done in a way that is applicable for day-to-day decision-making. This course lays out how to develop an effective product strategy. Instructors Eldad Persky and Teg Grenager walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, they go over how to maintain and implement your strategy. (less)

A roadmap is a simple but powerful tool for product development. A strong product roadmap supports your business objecti... (more)

A roadmap is a simple but powerful tool for product development. A strong product roadmap supports your business objectives and product strategy. It can help you make decisions and answer critical questions. For example, how do you decide which projects to pursue, and which to defer until later? How can you know which projects will be important a few months from now, when the market is changing so quickly? And how do you get all the diverse groups in your organization aligned behind one particular plan? This course shows how to build a product roadmap for your business-and gain critical stakeholder buy-in. See examples of what roadmaps might look like, and spend time learning the tools and techniques necessary to map the projects for your specific organization. Instructors Teg Grenager and Eldad Persky help you create strong, dynamic roadmaps that will ensure your team is working on the right projects at the right time. (less)