How Framing Effects Guide Decisions

Even as children, we learned that the way in which we presented a choice to our parents was often as important as the sp... (more)

Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers. (less)