How Evaluability Affects Decisions

Research shows that when evaluating options, we tend to place more importance on attributes we understand and less impor... (more)

Research shows that when evaluating options, we tend to place more importance on attributes we understand and less importance on those we don't - without considering relevance to the decision at hand. Learn how to better evaluate the choices in front of you and to avoid as many poor-decision pitfalls as possible. (less)