How Context Influences Choice

Uncover the many unexpected ways in which information context affects our decisions. What happens when our mind acts lik... (more)

Uncover the many unexpected ways in which information context affects our decisions. What happens when our mind acts like a big shovel, scooping up all the data in its path and processing that information together, whether relevant or not? Scientific studies reveal how the choice context can lead to some surprising decisions. (less)