Here's The Pitch

"Here{u2019}s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors o... (more)

"Here{u2019}s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising."--Dust jacket. (less)