Effective Proposal Writing

This useful book demystifies a very important part of formal business practice -- writing a quality proposal. It helps t... (more)

This useful book demystifies a very important part of formal business practice -- writing a quality proposal. It helps the reader put together a comprehensive and professional document that will be taken seriously. Covering all elements that are crucial for writing an effective business proposal, the book also spells out when and under what conditions a proposal should be submitted, the information required, and the ethical business issues involved. Vasudev Murthy provides useful tips for producing a professional proposal that will enable the writer to establish the credibility of his organization and persuade the reader to accept it. Written in an informal yet practical and engaging style, this book is invaluable for a varied readership of professionals -- whether an independent consultant or a decision-maker within a large organization; the head of an NGO applying for grants or a manager looking for new business opportunities. (less)